About the Brand
TLOD Foundation is a non-governmental organization (NGO) dedicated to managing European projects and securing funding for a variety of initiatives. As a product of TLOD Concept, the foundation not only focuses on European project management but also plays a key role in organizing and supporting activities related to children and youth development. Its mission is to foster growth and opportunities for young people, while efficiently managing complex international projects.
For the foundation’s branding, we aimed to reflect its core values of trustworthiness, responsibility, and reliability. Given the nature of its work—often involving meticulous documentation, coordination with European bodies, and high-stakes project management—our design needed to convey both professionalism and approachability.
We opted for a muted navy blue as the primary color, representing stability, trust, and authority, which are essential traits in the foundation's interactions with European institutions and stakeholders. This was balanced with a soft powder-pink background, adding a subtle warmth and approachability, aligning with the foundation’s involvement in projects for children and teens. Together, these colors communicate that TLOD Foundation is not only dependable and serious in its operations but also committed to making a positive impact on the younger generation.
The overall branding remains simple yet impactful, aligning with the foundation’s focus on clear communication and professional integrity in its work. The visual identity ensures that the foundation is seen as a credible and reliable partner in the realm of European project management, while also highlighting its compassionate commitment to youth development.
