About the Brand
DINEV Family Farm is a Bulgarian farm specializing in the breeding of cattle and sheep. The client requested a logo that would be clean, simple, and self-explanatory, while also effectively capturing the essence of their family heritage.
The inspiration behind the logo stemmed from a heartfelt story shared by the client, which centered around their grandfather, who was a shepherd and a symbolic figure within their family. This personal connection to their agricultural roots was something I felt needed to be reflected in the design. To honor this legacy, I subtly incorporated a sheep into the letter "D" of the logo, representing both the farm’s core activity and their family tradition in a way that was understated yet meaningful.
When selecting the color palette, we aimed to evoke the natural, wholesome qualities of the farm’s products. Earthy tones such as green and brown were chosen to symbolize freshness, sustainability, and the connection to the land. The green conveys vitality and growth, while the brown suggests stability and the farm's dedication to sustainable practices. To complement these tones, I added a soft beige as a background color, which provides warmth and balance, allowing the primary colors to stand out while maintaining a clean and harmonious design.
The resulting logo not only embodies the DINEV family’s agricultural legacy but also effectively communicates the farm's values of producing fresh, sustainable products. It is a visual identity that tells a story, combining personal history with modern design principles to create something both functional and meaningful.
