About the Project
"All in One" is a Bulgarian-based gluten-free baking brand, created as part of my coursework. It aims to make home baking easy, fun, and accessible, offering two main products: an all-purpose gluten-free flour mix and a low-carb gluten-free flour mix. The brand caters to those with gluten intolerances, health-conscious individuals, and fitness enthusiasts. Its core message is that gluten-free food should be a treat, not a punishment, with playful and friendly branding to make baking enjoyable.
The name "All in One" reflects the brand’s philosophy: one product, endless possibilities. It targets two main groups—health-conscious consumers and fitness enthusiasts—both looking for gluten-free, low-carb, and sustainable options.
The brand's visual identity is playful and colorful, with bold typography and shapes. Its goal is to encourage easy and confident gluten-free baking, promote healthy choices, and make gluten-free flour a staple product.
